KHALID ALBARQ

Summary

High achieving and outcome-driven leader with a comprehensive skill set spanning graphic design, creative art direction, branding & communications, and advertising. Progressive, high-energy individual with remarkable technical abilities and business performance influence through twelve years of experience in advertising in the Saudi market. Proven ability to apply social media, SEO, and cultural insights to create meaningful stories to large Saudi brands, including Thiqah, MOF, MCI, MoMRA, Kacst, Gaca, Moi, Saso, Misk, MOH, Mada, Neom, Pif, Mep, Sagia, CGC, Alfaco, Maaden. and many more. Bilingual: Arabic, English

  • 13+ years of generating success in the advertising space in Saudi Arabia across different sectors.

  • Change Agent, who does not hesitate to take the initiative to implement changes and proposing effective innovative solutions that generate results.

  • Co-Founder of Ubrand, a dynamic high-growth media and advertising company in Saudi Arabia.

Unique Value Proposition and Notable Highlights

A lifelong learner, eager to keep abreast of the fast-changing and dynamic media & advertising industry. Expertise in creative direction, graphic design, integrated marketing, art direction, concept development, among others.

  • Experienced in working across a range of clients from varying industries from Education, Financial Institutions, Information Technology, Government agencies، to Telecommunications.

  • Launched UBRAND, a Saudi creative agency that provides a modern approach to content. Since inception, the company has generated 40+ clients, 50+ Saudi & International Vendors with more than 35 projects monthly.

  • Self-starter with innovative ideas and an entrepreneurial spirit that helps companies create a frictionless and enjoyable experience for the user by evaluating the expectations and needs of the clients.

  • Strong ability to quickly grasp the lay of the land and creatively remove barriers to business success through the use of advanced business development, strategy and people management abilities to devise great, holistic, advertising solutions.

  • Ability to multitask effectively, capable of managing multiple cross-functional projects simultaneously, and proactively diagnosing and resolving issues using a practical approach and implementing innovative ideas.

CAREER CHRONOLOGY

2019 - 2021

Kinglet Post production Studio | Co-founder

Kinglet merges Creativity, Technology, and Craft to focus on the last stage of the creative process, where visions come to life, creative ideas go from good to great and picture goes from beautiful to stunning.

From Commercials to Promos, and from Films to Episodic, our passionate and talented team bring creativity and technical excellence to every project they touch whilst making sure you’re always well looked after along the way.

2016 - 2022

UBRAND Advertising Agency | Co-founder / Cheif Creative Officer

Co-founded and currently lead UBRAND, a Saudi creative agency that helps brands find uniqueness in themselves through effective brand strategies and artistic branding and creative campaigns. Built and mentor a Saudi creative team that meets today’s new media demands.

Company´s main clients are Thiqah, MOF, MCI, MoMRA, Kacst, Gaca, Moi, Saso, Misk, MOH, Mada, Neom, Pif, Mep, Sagia, CGC, Alfaco, Maaden. among others.

Other functions include working alongside the management team to establish the long-term strategic planning process of the company, prepare budgets and forecasts, and develop the company's culture and overall company vision.

  • Successfully launched 50+ campaigns involving new services and promotions.

  • Delivered new concepts and creative ideas for advertising campaigns that exceeded clients' expectations.

  • Envisioned new angles of creative advertising to form the Saudi Marketing style that fits the local culture.

2013 - 2015

AD Advertising Agency | Art Director

Championed the digital agenda while implementing new conceptual advertising campaigns for clients and suggesting ideas for potential awards. Managed a variety of design & branding projects such as logo and identity, collaterals, and below the line media. Created a detailed storyboard for TVC or online media campaigns.

  • Proactively integrated innovative tools in advertising campaigns and social media (Facebook, Youtube, Twitter).

  • Delivered quality solutions on a tight schedule and budget for multiple projects.

  • Led a team of copywriters, directing artists and photographers to work collaboratively in agreeing with the look and feel of campaigns.

  • Ensured the quality of the visual detail of the artworks through the entire process from concepts to finalization.

2009 - 2013

Perfect Presentation Company | Art Drector

Accountable for the overall visual aspects of the advertising and media campaigns while coordinating the work of the design team. Directed the interactive design artwork while contributing with new ideas to the overall brief. Worked with a wide range of media, including photography and computer-aided design.

Interpreting the client's business needs and developing a concept to suit their purpose. Thinking creatively to produce new ideas and concepts.Keeping abreast of emerging technologies in new media, particularly design programs such as InDesign, Illustrator, Photoshop, After Effect, Final cut, and Keynote.

  • Successfully redefined a complex design brief within the constraints of cost and time.

  • Presented new, out-of-the-box ideas and concepts to clients or account managers.

  • Proofread any deliverable to guarantee accurate and high-quality work.

  • Implemented an initial planning process with the client and the account manager to discuss the scope of each new project