I am Khalid Albarq. With almost 15 years of success in the Saudi Arabian advertising space across many business sectors, I will help you take your advertising and marketing agency to new levels by productizing. Productizing is a strategy that allows professional, serviced-based companies to grow predictably, without getting caught up in the “flash-in-the-pan” strategy of the day.

I work with you to develop premium, creative services that are easy for your clients to understand and purchase and offer you predictable profit margins. Together we can streamline your operations and take you out of the day-to-day grind of your business. We’ll do this by rapidly building your authority in the marketplace and improving the experience you deliver to every client you serve.

Agency growth is good until it gets out of control. I enjoy helping agency owners grow their business profitably while spending less time on the tasks they don't like.

My approach to helping agencies focuses on accountability (keeping you on track), advice (what to do based on your unique Values, Goals, and Resources), and perspective (showing you how your business situation compares to other agencies).

I believe in five core values:

• Confidentiality (everything you share with me is private)

• Context (my advice is personalized to you)

• Transparency (being clear about what you want, my fees, and relationships)

• Sharing (providing you with free resources)

• Value (making sure you receive big returns from my help)

What I can do for you:

• I offer candid advice. I’ll tell you what you need to hear, even if it’s not what you want to hear. However, I’ll do it diplomatically to help you understand how to better reach your goals for your agency.

• I will provide actionable insights. We’ll discuss everything step-by-step. After all, advice is only good if you can implement it.

• You will receive a 10-times or more return on your investment. I will make sure you get results. I only accept clients that I believe I can offer at least a 10 times return in value. (For example, with a 12,000SAR fee, I expect you’ll see a 120,000SAR return in value from my advice.)

However...

You don't need my consultant services if:

1. You only want one or two clients.

2. You prefer to charge by the hour or work a shift at the client site.

3. You are under financial pressure and need clients fast.

4. You are looking for quick tips, tricks, and secrets to “growth hack” your creative business.

5. You enjoy doing 100% custom (bespoke) work for your clients.

I use a specific business model that would likely conflict with the above situations. I will help you grow your agency in a solid, steady, and predictable manner.

We should work together if:

1. You offer services to clients.

2. You sell directly to businesses or business people.

3. You provide complex services that require explanation.

4. You want faster lead generation, less scope creep, fewer custom proposals, and more profit per engagement.

5. You are looking for a stable business model that allows you more time, money, energy, and freedom.

When it is time to make a business decision at your agency, you do not have to do it alone. I will share what has worked (and what hasn’t) for other agencies and help you decide what is best for your unique business. I will help you accomplish the vision you have for your agency. 

And I’ll keep it 100% confidential.